RB India HYHO Conference
When Broadsword-a new company brimming with energy and talent took on the responsibility of doing an event for an old company like Reckitt Benckiser who are splitting into two new divisions brimming with a similar energy and talent, magic was bound to happen. Synergies were bound to match! RB split into RB hygiene and home(RB HyHo) and RB health- The conferences were for RB HyHo and BS did them in multiple cities. From the theme, to the messaging, to the backdrops to the giveaways and a huge number of films which included introducing the theme , songs, new product launches, team incentives and many more. Every little detail was discussed between BS and RB sometimes making it difficult to figure out who is in whose team! Such was the homogeneity. The anxiety and load that RB had in terms of being a new entity was shouldered by BS in a seamless manner. It was a test of building confidence and doing work which would retain the client as a friend forever. The results have shown already and the RB health team has gained enough confidence to give us the reins to run their conference too! Cheers to forever!!
