Colgate CDC Relaunch The Andar Se Strong Story
CDC relaunched themselves with “What Makes You Andar Se Strong” tagline with new packaging for the employees and the stockists PAN India.
Keeping in mind the ‘Andar Se Strong’ tagline we demonstrated how one needs to be strong mentally, physically and emotionally. We combined technology with the key message of "Andar Se Strong" & conceptualised engagement games that challenged one’s mental, physical and emotional ability.
This is only the 4th time in its 81 year history in India that CDC has relaunched with new packaging and we are proud of it!
1 week, 4 Cities , 5 Events , 2500+ Stockists and employees
